Canada Post INCITE Magazine

The campaign

INCITE Magazine is a print and digital publication from Canada Post that aims to place direct mail at the forefront of modern marketing campaigns. It inspires readers with thought leadership, case studies and stories of innovative and unusual direct mail campaigns from around the world.

The problem

Direct mail is often considered outdated in a digital world. INCITE Magazine highlights its unique advantages and inspires marketers to invest in it. It is difficult to grab users’ attention and entice them to read INCITE Magazine and the ultimate challenge is to do so successfully to grow its readership and distribution.

The solution

Brandon has worked on the promotional campaign content for INCITE Magazine for years. He writes and edits its website copy, promotional emails, ads, blogs and more that are all tied to the campaign for every issue released.