The Canada Post MyMoney Account

The campaign

I worked on several materials to promote the Canada Post MyMoney Account. This included 3 pages of website copy, email marketing and promotional materials like website banners.

The challenge

The project involved clearly communicating complex and ever-evolving information to Canada Post customers and website visitors, and introducing Canada Post as it transitions into finance. Complex materials were regularly received from partners external to the organization.

The solution

I had to work closely with a visual designer and convey the information as succinctly as possible, encouraging users to achieve our objective.