RBC More Rewards email campaign

The campaign

RBC engaged the AndSo agency to create copy for a series of emails to promote activation and use of the RBC More Rewards Visa. Brand Dew Media supports AndSo with UX content creation and editing via founders Danielle and Brandon.

The problem

The challenge was to standout in the inbox and get readers to activate and use their new rewards Visa card which they received by mail. It was also important to emphasize the value of using the card from a rewards perspective.

The solution

Brandon worked in collaboration with Brand Dew Media co-founder Danielle and the AndSo agency to create and finetune the email copy based on materials from RBC surrounding the campaign that was already underway.