Canada Post Ecommerce Insider

The campaign

Canada Post has a free online magazine called Ecommerce Insider. It offers inspiration, data-driven insights, fresh ideas and actionable recommendations to help the people behind ecommerce businesses make informed decisions.

The problem

Ecommerce businesses are busy and grabbing their attention is a challenge. The goal of the magazine is to engage them with thought leadership, resources and insights and hopefully entice them to do business with Canada Post.

The solution

Brandon supports the magazine by writing and editing promotional emails, website materials, ads and more.