The campaign

I work with TELUS Agriculture and Consumer Goods indirectly through my client AndSo. I was challenged to produce this ebook for the company. I have written many pieces like this for this client, as well as white papers and reports. This particular piece was part of a larger campaign built around raising awareness for TELUS’s digital agronomy software.

The challenge

I was the primary writer for the ebook. I had to educate the reader without being overly salesy and guide them gently towards software solutions such as those offered by TELUS. This ebook takes a deep dive into agronomy and the advantages of digital agriculture and digital agronomy solutions. Readers learn how digital tools simplify pre-season planning, how to stay agile in-season, how to capture and analyze harvest data to make smart decisions, and how digital agronomy solutions can strengthen customer relationships and operational efficiency across the entire crop cycle.

The solution

I carefully researched the subject matter and worked with the brief from the organization. I then worked with several stakeholder teams to fine tune the content I crafted.