The campaign

I work with TELUS Agriculture and Consumer Goods indirectly through my client AndSo. I was challenged to produce this robust SEO-optimized blog post / guide for the company. I have written many blogs like this for this client, as well as white papers and reports. This particular piece was part of a larger campaign built around FSMA awareness that is designed to grab the attention of US food businesses that need traceability software.

The challenge

I was the primary writer for the blog and had to thoroughly research the legislation and industry requirements before writing the piece. I needed to educate the reader without being overly salesy and guide them gently towards software solutions such as those offered by TELUS.

The solution

I carefully researched the subject matter and worked with the brief from the organization. I then worked with several stakeholder teams to fine tune the content I crafted.